The title is an old message originating a long time ago and expressed in Proverb 21:20, The wise store up choice food and olive oil,but fools gulp theirs down.
I will not start spouting proverbs but it does show this has been around for along time. However I think it is some kind of educational tale rather than the mantra of consumerism. It has become something of a justification for unscrupulous people to take advantage of the gullible.
So many of us have become the fool. Enslaved by advertising, consumerism and credit.