In the days of my youth in the UK Valentines Day was about anonymous homemade cards secreted to a love interest through a variety of cunning means. Valentines Day has changed a lot. Everybody has always stolen holidays from past traditions. But this complete saturation of Valentines Day with commercial product is ridiculous. Valentines Day is somewhat arbitrarily placed depending on religion so lets move it, make it more difficult for commerce .
The suitor presenting their Valentines gifts will have to be more adaptable, better suited as a potential partner. It’s a win win for the Valentine couples and a loss to business.